A positive story for Kellogg’s.
Kellogg wants China to wake up to its cereal
September 25, 2012
By CANDICE CHOI
AP Food Industry Writer
NEW YORK — Kellogg is hoping it can finally turn cereal into a breakfast staple in China.
The maker of Frosted Flakes, Pop-Tarts and Eggo waffles says that it formed a joint venture to expand the distribution of its cereals and snacks in the country as early as next year. The breakfast giant says the deal will tap the infrastructure and local expertise of Wilmar International, a Singapore-based agribusiness.
The Battle Creek, Mich.-based company also plans to use the deal to sell Pringles chips, which it acquired earlier this year to grow its international business.
Read more at The Escanaba Daily Press.
When will we see business in this country start expanding? It will start after the November election.