We always wondered where the magazine industry would go after slumping sales. Here you go, read more and take a look.
Milwaukee Magazine Made Interactive with Quad’s Actable Technology
SUSSEX, WI—Sept. 19, 2012—Quad/Graphics Inc. announced that its Actable interactive print solutions helped Milwaukee Magazine create its first entirely interactive issue. The October “Best of 2012” issue, on newsstands this week, features 146 image recognition and augmented reality experiences that readers can launch on Actable-enabled smartphones and other mobile tablet devices.
Readers will be taken behind the scenes of a music studio, see a 3D gold watch pop off the page, hear the restaurant critic narrate dining listings, kick extra points on a virtual football field and much more. The special edition is a joint project by Quad/Graphics and the magazine to demonstrate applications of new interactive print technologies.
Read more at Publishing Executive.
We wonder why wouldn’t news papers go all in for this? Can this be expanded to bill boards and other media outlets? Look how far we have come and where are we going next?
You Tube from Milwaukee Magazine.